The Bourbon of Brotherhood

Jason Aldean and Florida Georgia Line are musical superstars who have performed and created music together on four chart-busting tracks. But they became friends on the road, touring where evenings were spent sharing stories over a glass of whiskey, and the real bonds of friendship took seed.

It is from this friendship that their latest creation was borne: Wolf Moon, a straight bourbon whiskey, distilled from robust Midwestern corn fields and aged for four years in new charred American oak barrels. The bourbon is the newest addition to FGL’s Old Camp Whiskey portfolio, created to honor their brotherhood, and celebrate the time spent with the friends who became family.

The press coverage for Wolf Moon bourbon yielded over one billion media impressions during its 2020 launch, including an exclusive in People magazine and stories in a broad range of outlets like Rolling Stone, Good Housekeeping, US Weekly, Forbes, and Billboard. Social media performed similarly, with Facebook and Instagram engagement rates exceeding benchmarks by 4,900% and 433%, respectively.

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