The Decision. The way is not always clear, but the choices we make decide the direction of our life.

As Seattle emerged from COVID-19 restrictions, the Mission's annual fundraising event, Catalyst, shifted from the traditional event setting to a digital one. We used emerging technology to create an interactive online experience through video to create a virtual experience that was immersive, interactive, and educational. The "choose your own path" style video was developed for Mission donors to help demonstrate how the Mission can usher a person towards redemption and out of homelessness. The experience unfurled in the first-person perspective on guests' screens, allowing them to see the world directly through the narrator's eyes. As viewers walked through the story, they were prompted with choices leading them on a unique path out of homelessness. Guest left the experience feeling hopeful, inspired, and willing to give.

Awards & Recognition: