The World’s Most Sustainable Towel

Towels to save water

The US population of approximately 300 million inhabitants spends an average of 817 billion liters of water a year. Micro Cotton, the leader in sustainable towels, has spent the past 15 years focusing on ways to develop more sustainable towels, saving water, using renewable energy sources, and working towards becoming carbon neutral.

Have you ever thought about how something as simple as purchasing a towel can impact the environment?

This visual campaign reinforces the sustainability of Micro Cotton, by creating natural landscapes with towels within a bathroom setting. The bathroom elements—tile, soap, shower head—are pieced together with the organic towels to evoke picturesque scenes, like a beach or waterfall, that then transform into the actual environment within the image.

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