Women Are Built Different

Built Different.

With so many probiotics out there, why would women need a different one? Well, women’s bodies are built different. It’s a fact. They have periods, give birth, breastfeed. The list goes on. And these differences mean differences in their microbiomes. Which means they need a probiotic that supports those differences. Enter Culturelle Women’s Healthy Balance, a probiotic built differently from other probiotics. One that supports what’s different about women—their vaginal health.

The campaign drove a +50.2% growth in sales for the Culturelle Women’s Probiotic.