Some Burgers for Valentine’s Day.

Savory over sweets

We’ve all struggled with the question “What do I get him for Valentine’s Day?” New York Burger Co., had the answer, the Burger Bouquet, a chocolate-style gift box filled with a flight of burgers and New York Burget Co.’s famous sauces.

In addition to conceiving the program, we created print collateral to promote it in-store.

The program garnered over 20 million media impressions. Placements live on television, radio, print, and online, including FOX 5 New York, 1010 WINS, amNew York, New York Examiner, Time Magazine Online, and a Japanese television network.